Keep It Burnin

"Keep It Burnin" was originally recorded for Kanye West's eleven studio album, Donda 2 (2022). An early version with unfinished vocals from West appeared on a demo of the album, exclusive to his $200 Stem Player, but was removed shortly after.^[2] This version contained an interpolation of "Burning Down the House" by new wave band Talking Heads.^[3]

The song features a "progressive" trap production,^[4] over which the two artists reflect on where they each came from.^[5] Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers ("I'ma buy a home next to your home if I miss you"). He also makes references to Kardashian's lack of support for his 2020 presidential campaign, as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you".^[2][6][7] Meanwhile, Future raps about his journey to fame and his past ("Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes and pimps").^[5]

The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view.^[2][5][6] Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask.^[2][8][9] They rap and show some dance moves while surrounded by their crews.^[10][11]