Kelly Campbell (media executive)

From c. 2005 to 2017, Campbell held senior marketing leadership roles at Google, working across Google Ads (AdWords), Google Cloud and G Suite (now Google Workspace). Her experience at Google established her reputation for data-driven global marketing prior to joining the streaming sector.^[6]

Campbell joined Hulu as Chief Marketing Officer in July 2017, leading brand, creative, performance and content marketing for both SVOD and live-TV businesses. In February 2020 she was promoted to President of Hulu, a role in which she oversaw subscription and live-TV operations and participated in integration planning as Hulu’s ownership and corporate relationships evolved under Disney. She left Hulu in October 2021 to join NBCUniversal/Peacock.^[7][8][1]

On 6 October 2021, NBCUniversal announced Campbell as president of Peacock, reporting to Matt Strauss; she joined the leadership team in November 2021.^[1] During her tenure, Peacock expanded its live-sports strategy, including the first-ever streaming-exclusive NFL Wild Card game in January 2024, which NBC said reached more than 32 million viewers and averaged about 23 million—at the time a U.S. record for a live stream.^[9][10] In the build-up to and during the Paris 2024 Olympics, Peacock introduced product features such as Discovery Multiview and an expanded “Gold Zone,” which drew positive coverage and heavy usage figures.^[11][12][13]

On 8 January 2025, trade outlets reported that Campbell would exit Peacock as part of a corporate reorganisation at NBCUniversal Media Group, and she confirmed her departure shortly thereafter.^[2][14][15]

Campbell was appointed to the board of Urban Outfitters, Inc. in December 2021.^[16]

In 2025 she joined the boards of National CineMedia, Inc. and Match Group; company filings and corporate announcements list her as an independent director for both companies.^[17][18]