Kenda Rubber Industrial Company
Taiwanese tire manufacturer
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Kenda Tires (Kenda Rubber Industrial Company) (Chinese: 建大工業股份有限公司; pinyin: Jiàndà Gōngyè Gǔfèn Yǒuxiàn Gōngsī) is a manufacturer of pneumatic tires in Taiwan since 1962 with manufacturing facilities in Taiwan, mainland China, Vietnam, and Indonesia. They make tires for bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment.[1][2]
Native name | 建大工業股份有限公司 |
|---|---|
Company type | Public |
| Industry | Automotive |
| Founded | 1962 in Yuanlin |
| Headquarters | Yuanlin, Changhua County, Taiwan |
| Products | Tires for bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment |
| Brands | KENDA |
| Website | www.kendatire.com |

Kenda was the 27th largest tire maker in the world in 2010. In 2011, Kenda decided to sell the 50-percent share that it has in the $200 million joint venture that it started with Cooper Tire & Rubber Company in China in 2003.[3]
In 2017, Kenda expanded into Europe with its acquisition of Starco Europe A/S, a Danish supplier of wheels with $129.4 million in sales in 2017.[4]
Kenda is a tire supplier of Formula Drift since 2023, and has sponsored Fredric Aasbø and Ryan Tuerck since 2025.
The company sponsors the Giant Asia Racing Team, a UCI Continental cycling team, the NBA's Cleveland Cavaliers, the MLB's Cleveland Guardians, and the National Multiple Sclerosis Society's MS 150.[5]