Kennards was started in 1853 by William Kennard for £100 in the North End of Croydon. The store within a year of opening had served 8,000 customers, which was attributed to the new railway stations that had opened in the area. Allders and Grants of Croydon were the competition.[1]
In 1887, William Kennard died and the business was renamed Kennard Brothers and managed by his son's William & Arthur. At the start of the 20th Century the store expanded, taking over local rival Messrs Buckworth, and opening a second branch in Staines, which brought with it a new rival in Johnson & Clarks which was directly opposite.[2]
Two of the unique selling points of the store was the use of full-length windows running the length of the store,[3] a unique feature at the time, and an arcade (added during the 1930s) inside the store that linked different departments and showcased goods from around the world.[4]
In the 1920s the business grew again, with motor vans replacing the horse drawn delivery carts, and the store being rebuilt with a new entrance and a second floor being added. In 1928 a third floor was added.[1] In 1928, Kennards was purchased by the Drapery Trust around the time that Debenhams had acquired Drapery Trust.[5]
The store kept with the founders principle for selling reliable goods at very low profit margins, which along with aiming its goods at women meant that the store was popular with working class women.[1]
The store was famous for many publicity stunts. However, after the war the business declined, and in 1973 it was rebranded as Debenhams. The original Kennards store in Croydon was knocked down and replaced by a new Debenham store. The closure of this store was announced in 2020, bringing to the end of a period of more than a century and a half of trading from the site as either Kennards or its direct successor[6] while Debenhams are still located in the old Staines store.[7]
