Kevin Goetz

Goetz grew up in East Brunswick, New Jersey.^[2] He graduated from Rutgers University^[3] in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.^[4][5]

Goetz began his career at the National Research Group (NRG), a market research firm which later became part of the Nielsen Company.^[6] He then worked at OTX, a consumer market research firm, where he became president of its motion picture group.^[7]

In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects.^[1][7] The company later merged with ASI Entertainment in 2014 becoming Screen Engine/ASI, expanding into television, gaming, and digitally delivered content.^[8] In 2018, a private equity firm, The Wicks Group, acquired a 50% stake in Screen Engine.^[9] The firm further expanded through several acquisitions including ticktBox in 2019,^[10] Tapestry Research in 2021,^[11] and Coherency in 2023.^[12]

Goetz produced the film Wild Iris (2001), a Showtime production starring Laura Linney and Gena Rowlands.^[13] He is the author of Audience•ology: How Moviegoers Shape the Films We Love, co-written with Darlene Hayman and published by Simon & Schuster in 2021. His second book, How to Score in Hollywood, co-written with Bob Levin, is due to be released in November 2025. Goetz hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.^[14]

In 2001, the Los Angeles Times Magazine included him among the 100 most powerful and influential people in Southern California.^[15] In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque.^[16] He is a member of the Academy of Motion Picture Arts and Sciences,^[17] the Television Academy,^[14] and the Producers Guild of America.^[14]

Goetz lives in Beverly Hills, California.^[14]