Kevin Lyman

Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California.^[7]

4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.^[8][9][10]

In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.^[11][12][13]

Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly's.^{[4][14][15][16]}

4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.

In 2007, Kevin Lyman's The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum.^[17] In 2019 the exhibit reopened which ran through March 2021.

In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum.^[18]

Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard's Mobile Entertainment Live!, and Digital Media Summit.^{[10][19][20][21][22][23][24]}