Keys Soulcare
American lifestyle brand
From Wikipedia, the free encyclopedia
Keys Soulcare is a beauty and wellness lifestyle brand by American singer and songwriter Alicia Keys.[2] It includes a variety of skincare and bodycare products, candles, and cosmetics.
| Industry | Personal care |
|---|---|
| Founded | 2020 |
| Headquarters | United States |
Key people | Alicia Keys |
| Products | Skin care, bodycare, candles |
| Owner |
|
| Website | KeysSoulcare.com |
The brand's products were first sold in the UK with Cult Beauty.[3][4]
History
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare.[5] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics,[6][7] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.[8][9][10][11]
The brand was launched in December 2020 in the US, early 2021 in the UK.[12][13] In April 2021, the brand was launched in France,[14] then in Canada in March 2022.[15]
