Kids Preferred
American toy company
From Wikipedia, the free encyclopedia
Kids Preferred[1][2][3][4][5][6] is a manufacturer of children's infant & preschool toys located in East Windsor, New Jersey. The company was founded by Louis Premselaar in 1983 and has offices in New Jersey, Hong Kong and Shanghai.
| Company type | Private |
|---|---|
| Founded | 1983 |
| Founder | Louis Premselaar |
| Headquarters | East Windsor, New Jersey, U.S. |
Area served | Worldwide |
Key people | Larry Presser (President) |
| Website | kidspreferred |
The company currently designs, manufacturers and distributes licensed infant & preschool toys for evergreen brands including: The Tale of Peter Rabbit, Star Wars, Curious George, Disney, Goodnight Moon, Miffy, Godzilla, Hasbro, Jurassic Park, Scooby Doo, DC Comics, Carter's, Harry Potter, Guess How Much I Love You, Llama Llama, Sesame Street, Rudolph the Red-Nosed Reindeer, and The World of Eric Carle products.
