Kingsway (cigarette)
Cigarette brand
From Wikipedia, the free encyclopedia
Kingsway is a cigarette brand that gained ground January 1959, and is currently owned by conglomerate British American Tobacco, and manufactured by its subsidiary American Express of London/Ardath Tobacco Company. In Ireland, the brand was manufactured by W.D. & H.O. Wills,[1][2] and in Malaysia, the brand is manufactured by Rothmans International.[3]
| |
| Product type | Cigarette |
|---|---|
| Owner | British American Tobacco |
| Produced by | American Express of London/Ardath Tobacco Company |
| Introduced | January 1959 |
| Markets | See Markets |
| Tagline | "Smoke the BIG way... the Modern way." |
| Carcinogenicity: IARC group 1 | |
History
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Kingsway was launched in January 1959,[4] and several advertising campaigns were launched in the 1960s for the brand to gain more popularity, like for example in Ireland.[5][6]
Kingsway was a popular cigarette brand in the 1960s and 1970s, but eventually lost appeal and disappeared from the European market after the 1980s.[7] In Asia, and especially in Malaysia, the brand is still popular and sold today. Their slogan was "Smoke the BIG way... the Modern way."[8]
Various cigarette lighters, tin boxes and ashtrays of Kingsway were also sold.[9][10][7]
Markets
The brand was or still is sold in the United Kingdom, Ireland, West Germany and Malaysia.[11][12]