Klavika
Geometric and humanist sans-serif typeface
From Wikipedia, the free encyclopedia
Klavika is a family of sans-serif fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold (with corresponding italics) and variations of numerals.[1]
| Category | Sans-serif |
|---|---|
| Classification | Cross of Humanist and Geometric |
| Designer | Eric Olson |
| Foundry | Process Type Foundry |
| Date created | 2004 |
| License | Proprietary |
| |
| Sample | |
The family of typefaces is described as straight-sided technical sans-serifs[2] flexible for editorial and identity design.[3]
The capital G has no bar, the capital Q has a tail at the bottom, the lowercase g is double story, and the lowercase k has diagonal strokes that meet at the vertical, with a gap.
Features
In use
- The 2005 Facebook logo used a modified version of Klavika Bold.[5][self-published source?]
- The American TV network NBC used Klavika for on-screen branding in 2006 but has since changed its primary typeface several times.[6]
- Moses Mabhida Stadium in Durban, South Africa used Klavika in the signage during 2010 FIFA World Cup.[7]
- Chevrolet uses a customized version of Klavika as a corporate typeface.[citation needed] One noticeable difference is the shape of the capital M which has straight rather than splayed sides. For Greek and Cyrillic alphabets, however, local Chevrolet dealers—in Greece and some of the countries using Cyrillic—uses some typefaces similar to Klavika.[citation needed] The condensed fonts were designed by Process Type Foundry LLC with Aaron Carámbula for General Motors marketer FutureBrand[8] as part of re-design of Chevrolet in 2006. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.[9] Chevrolet continued using Klavika until replacing it with custom fonts (Durant and Louis) around 2013.[10][self-published source?]
- Atlassian has been using this since their re-branding in October 2011.[11]
- Visual Identification of city of Katowice, Poland. (Klavika CH) Katowice Visual Identification Document
- The Glasgow Subway system now uses the font in all its recently re-branded visual identity.[12]
- Portuguese college Instituto Superior Técnico uses this typeface since its 2012 re-branding.[13]
- YG Entertainment uses Klavika since its brand identity renewal in 2013.[14]