Klik (candy)
Israeli chocolate brand
From Wikipedia, the free encyclopedia
Klik (Hebrew: קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.
Israel | |
| Product type | Confectionery |
|---|---|
| Owner | Unilever |
| Country | Israel |
| Markets | Israel, North America, United Kingdom, France, Australia, Argentina |
| Website | https://www.unilever.co.il/brands/nutrition/klik/ |
Overview
In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]
History
Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.[2]
In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[3][4]
In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[5][6][7]