Knoppers (sweet brand)
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| Product type | Wafer candy bar |
|---|---|
| Owner | August Storck |
| Country | Germany |
| Introduced | June 2, 1983 |
| Markets | Worldwide |
| Tagline | "Morgens halb zehn in Deutschland" "Das Frühstückchen" |
| Website | www |
Knoppers is a brand of wafer candy bar layered with hazelnut and milk crème, produced by August Storck, first launched in West Germany in 1983.[1] It has since been sold in over 50 countries, mainly in Europe but also in Vietnam, Russia,[1] Australia,[2] New Zealand and the United States.[3] A bar weighs 25 grams (0.9 oz) and typically has a light-blue-and-white wrapper. Knoppers are manufactured at Storck production sites in Germany.
One Knoppers candy bar consists of five layers: a wafer, hazelnut crème, another wafer, milk crème, and a chocolate-covered wafer.[1]
The ingredients are: sugar, vegetable oil, wheat flour 12%, skimmed milk powder 11,5 %, hazelnuts 9%, whole wheat flour 6%, cocoa, clarified butter 2,6 %, whey powder, wheat starch, emulsifier: soya lecithin, cream powder 0,3 %, salt, aroma, caramel. Soda ash is used as leavening.
According to the ingredient list, Knoppers may also contain [the allergens] almonds, peanuts as well as other nuts and eggs.[4]
The overall percentage of milk contained in the wafer sandwich is 10% (milk crème filling 30.4%, nougat crème filling 29.4%).
The nutritional value per 100 grams of Knoppers[5] (four wafers) adds up to:
| Nutritional values | per 100g |
|---|---|
| Energy value | 2.286 kJ/548 kcal |
| Protein | 9 g |
| Carbohydrates | 50,4 g |
| Fats | 33,4 g |
Product range
- Knoppers — the original Knoppers comprising layers of plain wafer, chocolate wafer, hazelnut creme and milk creme. It was introduced in 1983.[1]
- Knoppers Minis — a smaller version of Knoppers, introduced in 2004.[6]
- Knoppers Strawberry Yoghurt — a limited edition strawberry and yoghurt flavoured version of the original Knoppers, introduced in 2015.[6]
- Knoppers Coconut — a limited edition coconut flavoured version of the original Knoppers, introduced in 2018.[6]
- Knoppers Black & White — a limited edition Knoppers with dark cocoa wafer, introduced in 2019.[6]
- Knoppers NutBar — the first Knoppers chocolate bar, introduced in August 2017.[6]
- Knoppers PeanutBar — a peanut version of the Knoppers NutBar, introduced in March 2020.[6]
- Knoppers CoconutBar — a coconut version of the Knoppers NutBar, introduced in March 2020.[6]
Advertising
The wafer candy bar was advertised in Germany with the slogans "Morgens halb zehn in Deutschland" ("Nine thirty in the morning in Germany") and "Das Frühstückchen" ("The little breakfast").