Knorr (brand)
German food and beverage trademark owned by the British-Dutch corporation Unilever
From Wikipedia, the free encyclopedia
Knorr (/nɔːr/;[1] German: [knɔʁ]) is a German food and beverage trademark based in Heilbronn, Germany, founded in 1838 and owned by the British-Dutch corporation Unilever since 2000, who acquired Knorr's original parent company Best Foods, with the exception of Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.[2]
 Current logo by Jones Knowles Ritchie used since 2019 | |
| Product type | Food & beverage |
|---|---|
| Owner | Unilever (since 2000) |
| Country | Germany |
| Introduced | 1838 in Heilbronn, Germany |
| Related brands | Continental (Australia) Royco (Indonesia and Kenya) |
| Markets | Worldwide |
| Previous owners | Carl Heinrich Theodor Knorr Bestfoods Corporation |
| Ambassador | Carl Heinrich Knorr |
| Website | knorr |
History
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in Heilbronn, Germany.[citation needed]
In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873.[citation needed]
Worldwide
Knorr is available around the world. By 2025, the Knorr brand expanded to over ninety countries, from eight countries in 1957.[3]
In some countries in Latin America, such as Mexico, the brand is known as Knorr-Suiza.[citation needed]
Controversy
In 2015, the Knorr instant noodles came under scrutiny from the Food Safety and Standards Authority of India (FSSAI). The product wasn't featured in FSSAI's approved noodle, pasta and macaroni products list.[4]
Share of the C. H. Knorr AG, issued December 1929
The old logo of Knorr used from 1988 to 2004
The third logo of Knorr used from 2004 to 2019
Knorr Cooking Center in Heilbronn
