Koutoubia (brand)
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_(3).png) Koutoubia logo | |
| Company type | Private |
|---|---|
| Industry | Agri-food |
| Founded | 1985 |
| Founder | Mohamed Belghiti Khennoussi |
| Headquarters | Mohammedia, Morocco |
Key people | Tahar Bimezzagh (CEO) |
| Products | Processed meat, Charcuterie |
| Revenue | 3 billion MAD (2011)[1] |
| Website | koutoubia.net |
Koutoubia is a Moroccan company operating in the agri-food sector, primarily known for its production of processed meats and charcuterie. The company was founded in 1985 in Mohammédia by Mohamed Belghiti Khennoussi, a Moroccan entrepreneur previously residing in France, then bought by the entrepreneur Tahar Bimezzagh.[2][3]
International presence
Since 2003, the company has expanded its distribution beyond Morocco, particularly targeting markets in the Middle East.[2]
Marketing and sponsorship
Koutoubia advertises through Moroccan television channels and sponsored several national football clubs, including Raja CA, Wydad AC, KAC Kénitra, and Hassania Agadir.
In the past, Koutoubia was also a partner of FC Barcelona, with its advertising displayed at the Camp Nou. A video from 2016 shows Koutoubia's advertisement present in the stadium during a goal by Cristiano Ronaldo.[5]