Krave (cereal)
Breakfast cereal made by Kellogg's
From Wikipedia, the free encyclopedia
Krave is a chocolate cereal made by Kellogg's. It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt".
Product typeBreakfast cereal
OwnerKellanova (rest of the world)
WK Kellogg Co (North America)
WK Kellogg Co (North America)
CountryUnited Kingdom
Other countries
Other countries
Introduced2010
 | |
 Kellogg's Krave – Crispy Cookie Dough Flavored Shell Outside, Smooth Chocolate Inside, with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | Kellanova (rest of the world) WK Kellogg Co (North America) |
| Country | United Kingdom Other countries |
| Introduced | 2010 |
| Previous owners | Kellogg's (2010-2025) |
| Website | kelloggs.com/krave |
It was introduced in the United States in 2012.[1] In India, the cereal is marketed as "Kellogg's Chocos Fills".[2]
Krave Challenge
Starting around 2013, Kelloggs started an online marketing campaign known as the Krave Challenge, where vloggers and YouTubers would be sent a package in the mail giving them a unique and intricate challenge revolving around trying to eat a bowl of Krave cereal. The campaign was heavily praised for its originality and won multiple awards.[3]
