In 2010, Russo and former business partner Dan Owens-Reid launched Everyone Is Gay[1] as a Tumblr presence.[5] Russo began providing regular written advice for LGBTQ youth's regularly submitted questions, and later that same year began to make video responses to these questions interspersed with lip-sync numbers.
In 2013, Russo and Owens-Reid began My Kid Is Gay (formerly The Parents Project,)[6] a first-of-its-kind digital resource for families and educators of LGBTQ people. My Kid Is Gay provides advice from parents, youth, and experts about topics related to gender identity and sexuality. This project was inspired during the writing of This Is a Book for Parents of Gay Kids which was released in 2014 by Chronicle Books. This Is a Book for Parents of Gay Kids[7] was written as an accessible, relatable, and non-clinical guide parents could turn to for contemporary answers to their questions. The book received glowing accolades from The Ellen Show,[8] National Public Radio (NPR),[9] Autostraddle,[10] The Advocate,[11] and many others.
In 2015, Russo hosted and produced the premiere season of First Person,[12] a digital video series on sexuality and gender from WNET and PBS Digital Studios.[13] In the series, Russo interviewed individuals whose lives intersected with issues related to gender identity and sexuality.
In 2016, Russo took on the role of CEO & Editor-in-Chief of both Everyone Is Gay & My Kid Is Gay. She continues to speak at school campuses & community centers, and in February 2016 began a new Everyone Is Gay video series (hosted on YouTube and broadcast live on Facebook) called "Getting In Bed with Kristin," where she answers advice and speaks with notable guests from the LGBTQ community on issues related to sexuality and gender.
Russo also co-directed a queer adult sleep-away camp founded and hosted by Autostraddle, called A-Camp.[14]
In September 2016, Russo launched the podcast Buffering The Vampire Slayer with musician Jenny Owen Youngs. The podcast discusses the popular television series Buffy the Vampire Slayer one episode at a time, and each episode ends with an original recap song about the episode, penned by Youngs and Russo.[15] The podcast is part of the Stitcher Premium network and has been featured in A.V. Club,[16] Entertainment Weekly,[17] Autostraddle,[15] and Buzzfeed.[18]
Russo wrote a memoir (Slayers, Every One of Us) with Owen Youngs about their experience hosting the show while going through a divorce.[19]
In July 2019, Russo launched the podcast The Boiler Room, a My So-Called Life podcast, with writer and podcaster Joanna Robinson to coincide with the show's 25th anniversary.[20] The podcast reviews the 1994 teen drama series episode by episode.