Kristina Halvorson

In 1993, after graduating from St. Olaf College, Halvorson left her job working at a movie theatre to work as a freelance copywriter.^[2] Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007.^[2][3]

In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web,^[4] and is credited as being the foundation of the industry.^{[citation needed]} That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris.^[5] In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference.^[6] She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide,^[1][5] including South by Southwest (SXSW).^[4]

Halvorson lives in St. Paul, Minnesota with her two children. She is active on Twitter and advocates for a healthy workplace.^[5][3]