LINE MAN Wongnai

In 2010, Wongnai [th] was founded by Yod Chinsupakul and three co-founders.^[9][2] It began as a crowd-sourced restaurant review platform and later expanded into beauty and travel reviews. By 2020, Wongnai stated that it had gathered a database of over 400,000 restaurants and more than 10 million monthly active users.^[10]

LINE MAN was launched in 2016 by LINE Thailand, a subsidiary of Line Corporation. It leveraged Line Messenger's large user base in Thailand, which had 49 million users (the second-largest market globally after Japan), to offer an on-demand food delivery application.^[11][12] After its launch, the app expanded its services to include a ride-hailing service in February 2018, as well as parcel and grocery delivery.^[12] In 2019, LINE MAN was spun off from LINE Thailand into a separate company.

On July 30, 2020, LINE MAN announced a merger with Wongnai.^[13] The merger coincided with a US$110 million (approximately 3.46 billion baht) capital investment from BRV Capital Management.^[10] Following the merger, Line Corporation appointed Yod Chinsupakul as the chief executive officer.^[9]