La Fauxmagerie
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 The company's logo | |
| Formation | January 11, 2019[1] |
|---|---|
| Headquarters | Shoreditch, London |
Parent organization | Honestly Tasty |
| Website | lafauxmagerie |
La Fauxmagerie Ltd[1] (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop.[2][3] It sells plant-based substitutes for dairy cheese,[4] operating a retail store in London's Shoreditch area as well as selling online and wholesale.[5] Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta.[6] La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[3] over the use of the phrase "plant-based cheese".[6] It is operated by the Welsh[7][8] siblings Rachel and Charlotte Stevens. Both founders follow a vegan diet and play an active role in the day to day running of their Shoreditch store and product development.[6]
