La Jolla Fashion Film Festival

The La Jolla Fashion Film Festival (LJFF) is an annual three-day film festival and host of the International Fashion Film Awards held in La Jolla, California.^[1] The festival was created by Fred Sweet in 2009 and is the first international Fashion Film Festival of its kind to be founded in North America.^[2][3] This elite fashion industry event screens some of the top fashion films produced worldwide. The festival features panel discussions, seminars, after parties, and an award ceremony.^{[citation needed]}