Lair Ribeiro

Ribeiro was born in 1945 in Juiz de Fora, Brazil. In 1972, he earned his medical degree from the Federal University of Juiz de Fora.^[1] He later moved to the United States, where he lived for 17 years and co-authored academic publications associated with institutions such as Harvard Medical School, Baylor College of Medicine, and Thomas Jefferson University.^[2][3]

Ribeiro has authored over 30 books, many focused on self-help, communication skills, and health. Some of his works have been translated into multiple languages and distributed internationally. His book O sucesso não ocorre por acaso (Success Is No Accident) was reported as a bestseller in Brazil.^[4]

He is also known for promoting alternative medical practices, including neuro-linguistic programming, the use of coconut oil for treating diseases, and Miracle Mineral Supplement (MMS). These therapies lack support from the scientific community and are widely considered pseudoscientific.^[5]

During the COVID-19 pandemic, Ribeiro publicly endorsed the use of chloroquine and ozone therapy as treatments for coronavirus disease 2019, despite the lack of scientific evidence supporting their effectiveness.^[6]