Lambo Xtra

Nigerian Lagos-based platform for youth culture From Wikipedia, the free encyclopedia

Lambo Xtra (formerly 9janimi Channel)[7] is a Nigerian Lagos-based platform for youth culture, launched in 2010[8] by Nigerian startup theMedia 360 Company Ltd.[9][10] Its primary content is Afro pop music.

Type of businessPrivate company
AvailableinEnglish[1]
FoundedLagos, Nigeria in 2010[2]
HeadquartersLagos, Nigeria.
Quick facts Type of business, Available in ...
Lambo Xtra
Type of businessPrivate company
Available inEnglish[1]
FoundedLagos, Nigeria in 2010[2]
HeadquartersLagos, Nigeria.
Country of originNigeria[3]
OwnertheMedia 360 Company[4]
FounderSoltesh Iyere (CEO)
IndustryMusic,[5] Movies
URLlamboxtra.com
Written inPHP
JavaScript
JQuery
HTML[6]
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History

The main services are music and movie streaming.[11][12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings. The service is available on Web and via mobile apps.[13][14]

The channel pays royalties to artists.[15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement.[16]

9janimi[17][18] is a Yoruba phrase, which means "I’m a Nigerian".

9janimi Channel[19] was established in 2010 in Lagos, Nigeria by Soltesh Iyere.[20] To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats[21] in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts.[22][23] With singer-songwriter Halle Mordu[24][25][26] and model Idia Aisien are its brand ambassadors.[8][27][28][29]

Awards and nominations

Nominated – New Media Broad Awards 2014[30][31]

References

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