Lap Power
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Lap Power were a Swedish publicly listed company that was started in 1991[1][2] that during the 1990s sold (mainly portable) personal computers and computer accessories. A lot of attention and controversy came from provocative advertising featuring Helen Wellton posing scantily clad to sell their computers.[3][4][5][6] The company was owned by Mr and Mrs Helen Wellton (b.1961) and Claes Wellton Persson.[2] Lap Power's new owners plunged the company into bankruptcy in 2000.
Company ads where Helen Wellton occurred frequently on the picture together with the company's products attracted the Equality Ombudsman's (JämO) attention. The ads were reported twice by the Ombudsman to the Industry and Commerce Ethics against sexist advertising (ERK). The first time she was freed. The second time, she was convicted of her smile, which ERK considered "signaling sexual overtures".