Latin Alternative Music Conference
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| Formation | 2000 |
|---|---|
| Founder | Tomas Cookman, Josh Norek |
| Type | industry conference and concert series |
| Website | LAMC Website |
The Latin Alternative Music Conference (LAMC) is a conference geared towards the marketing of Spanish-language alternative music, founded in 2000.[1][2] According to LAMC, over 30,000 people have attended LAMC concerts, parties and art exhibits, at venues throughout New York City.[2]
The LAMC was founded in 2000 by Josh Norek and Tomas Cookman as a way for Latin alternative musicians to network and promote their work.[3] Cookman originally had the idea when seeing crowded panels on Latin alternative music at the SXSW festival in Austin, Texas.[4]
Cookman envisioned a steady, incremental growth of the music's popularity, stating, "It’s not going to be exploding tomorrow and then gone nine months later ... It’s not about one song, one band, one dance move, one fashion. We don’t need our Macarena moment."[3] The New York Times described the LAMC as "a gathering of dedicated underdogs, rallying behind music that envisions a polyglot, multicultural, border-hopping 21st-century culture ... all loosely connected by a willingness to push past divisions of genre and geography".[5]
The LAMC celebrated its 20th anniversary in 2019[6] and its 25th anniversary in 2024.[7]
