Latin Fresh

Latin Fresh, real name Roberto de los Rios Reyes, is a Panamanian reggaeton and reggae en Español artist. He scored national hits in 1995, and toured central and South America in 1997.^[1] He completed a three-record contract for Sony Music, later signing with Machete Records,^[1] a subsidiary of Universal Music Group,^[2] with which he released Plan Calle in 2006, an attempt to break into the U.S. market.^[3]