Layar
From Wikipedia, the free encyclopedia
- Maarten Lens-FitzGerald
- Claire Boonstra
- Raimo van der Klein
- The Layar App
- The Layar Creator
- The Layar SDK
- Layar Branded App Solutions
- Layar Connect API
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| Industry | Augmented reality |
|---|---|
| Founded | Amsterdam, The Netherlands (June 2009) |
| Founders |
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| Products |
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| Services |
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Number of employees | 25-50 |
| Parent | Blippar |
| Website | www |
| Footnotes / references [1][2][3] | |
Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items, using augmented reality technology.
On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011.[4]
In June 2014, Layar was acquired by the UK company Blippar. The Layar office in Amsterdam was closed down in 2016.
In January 2019, it was reported that co-founders Klein and Lens-FitzGerald had expressed interest in buying back the intellectual property of Layar to relaunch it as an independent business.[5]
The browser makes use of the following:
- Accelerometer
- Built-in camera
- Compass
- GPS
These are used together to identify the user's location and field of view. From the geographical position, the various forms of data are laid over the camera view like inserting an additional layer.