On December 9, 2014, LeTV Holdings chairman Jia Yueting began to announce that LeTV would enter the field of smart cars and begin research on electrification, intelligence, and the Internet.[1] In September 2015, Ding Lei, former vice president of SAIC Motor Group and general manager of Shanghai General Motors Co., Ltd., joined LeTV Group as co-founder of LeTV Super Cars, global vice chairman, CEO of China and Asia Pacific.[2][3]
On April 14, 2016, LeTV announced the super car brand LeSEE.[4] On March 20, 2017, Ding Lei resigned from his positions as global vice chairman of LeTV Super Auto and CEO of China and Asia Pacific due to personal health reasons; but he still serves as a strategic advisor to LeTV Ecological Research Institute.[5]