Lee Clow
American advertising executive
From Wikipedia, the free encyclopedia
Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer.[1] Advertising Age referred to him as "advertising's art director guru".[2]
Lee Clow | |
|---|---|
| Born | 1943 (age 82–83) |
| Alma mater | Santa Monica College, California State University, Long Beach |
| Occupation | Advertising executive |
| Employer | TBWA\Worldwide |
| Known for | 1984 Apple ad, Think Different campaign |
| Notable work | Apple campaigns, Energizer Bunny, PlayStation, Taco Bell chihuahua |
| Title | Chairman and Global Director Former Chief Creative Officer |
Early life
Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.
Career
Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan.[3] The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.
He is also known for his work on the PlayStation,[4] Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods.[5][6]
Personal life
He was a personal friend of Steve Jobs for 30 years.[7]
