Lee National Denim Day

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Lee National Denim Day is a fundraiser created by Lee Jeans[1] to support the women's cancer programs of the Entertainment Industry Foundation.[2] Every year, people are asked to donate the money they would spend on a pair of jeans to support breast cancer research and wellness programs. The beneficiary of the program is the American Cancer Society.[3] It is celebrated on the first Friday of October.[4]

Lee National Denim Day has raised more than $83 million in the fight against breast cancer. In 2008, an estimated 800,000 individuals wore denim on Lee National Denim Day.

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