Lenny Pappano
From Wikipedia, the free encyclopedia
Lenny Pappano (born February 14, 1964) is a fantasy sports writer from upstate NY and co-founder of DraftSharks.com, a fantasy football content site based in Rochester, NY.[1]
Direct Mail Copywriter: Pappano graduated in 1986 from State University of NY at Cortland with a BA in political science. After a few odd jobs, Pappano was accepted at the National Journalism Center in Washington D.C. in 1992, then began his career as a direct mail copywriter for Eberle Associates the following year.
Pappano worked for a number of clients including Chinese human rights activist Harry Wu, head of the Laogai Research Foundation. Before ending his career at Eberle in 2000, Pappano wrote copy for the largest prison ministry in the world – Prison Fellowship.
Transition to Fantasy Sports Writer
In 1999, Pappano and Michael Hiban launched the Draftsharks.com website in June 1999. The site offered the first online “value based drafting” tool, as well as the industry's first free daily fantasy football email updates. The Wall Street Journal recognized the free email updates in 2009.
"We admire Draft Sharks' tenacity and found its newsy and gossipy email updates useful and entertaining.” [2]
One year later, Mashable dubbed Draft Sharks as one of the 10 best fantasy football sites on the web.[3]