Lenstore was founded on 3 January 2008 by Oxford graduate, Mitesh Patel.[1] The website went live on 11 June 2008 and by 2012 the company had entered the Sunday Times Fast Track 100 in 10th place.[2] Lenstore had served over 100,000 customers by 2013, despite not being the only online-only lens and glasses retailer in the UK.[3] This growth was aided by a desire in the UK to buy lenses cheaper, and not just from high street opticians. Guides were subsequently created to help UK customers identify the correct lens to purchase online (as high street opticians would often rebrand lenses).[4]
In late 2013, the start-up was acquired by GrandVision.[5][6] This saw Lenstore become a sister company to UK high-street optician Vision Express, allowing the company to offer customers face-to-face eye care.[7] A version of the Lenstore website was launched in Germany in 2016.