Leo Bogart
From Wikipedia, the free encyclopedia
Leo Bogart (1921 in Poland – October 15, 2005 in New York)[1] was an American sociologist and media and marketing expert.
According to his obituary in The Independent, Bogart was "Born Jewish ... in Poland in 1921," and "had emigrated with his family to the United States aged two."[2]
Bogart graduated from Brooklyn College in 1941, then became a U.S. Army Intelligence officer in World War II. After the war he engaged himself in the new communications sciences. During the 1960s, Bogart was among the first to analyze the declines in newspapers' readerships, television news viewerships, and radio news listenerships. He criticized the print media industry lack of marketing analysis to stop the trend.
Author of more than a dozen books and hundreds of articles, Bogart was best known for scientific analysis on the editorial content of newspapers, magazines, and television and relating the results to readership and viewership. He wrote a column for Presstime Magazine for many years.
He served as the executive vice president and general manager of the Newspaper Advertising Bureau; taught marketing at New York University, Columbia University and the Illinois Institute of Technology; and was a senior fellow at the Center for Media Studies at Columbia and a Fulbright research fellow in France.
Bogart served as president of the American Association of Public Opinion Research (AAPOR) and also the World Association of Public Opinion Research (WAPOR). He was an advocate for journalists to understand the opinion polls better that the media use.[3]
At the time of his death in from babesiosis in 2005, Bogart was a director and senior consultant for Innovation, an international media consulting firm, and wrote a column for Presstime, the magazine of the Newspaper Association of America.
WWII
Bogart entered the army around 1941/42. After a stint in the Army Signal Corps’ enlisted reserve, he was inducted into active duty and assigned to the ASTP (Army Specialized Training Program) after which he was assigned to Signal Intelligence where he was stationed in Europe. In 1946 Bogart was honorably discharged. In 2003, he wrote his memoir "How I Earned the Ruptured Duck: From Brooklyn to Berchtesgaden in World War II."[4][5]
