Level (cigarette)
Swedish cigarette brand
From Wikipedia, the free encyclopedia
Level is a Swedish brand of cigarettes, currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco.[1]
An old Swedish pack of Level cigarettes, with a Swedish text warning at the bottom of the pack. | |
| Product type | Cigarette |
|---|---|
| Owner | JTI Sweden, a subsidiary of Japan Tobacco |
| Country | Sweden |
| Introduced | 2001 |
| Markets | See Markets |
History
Level was launched in 2001 as a budget brand cigarette.[1] Level was the first low priced cigarette introduced in Sweden. At introduction, a pack of Level cost 26 Swedish Krona.
Level has attracted some attention because of its slender profit margins. Of the approximately 30 Swedish Krona that a pack cost in 2005, the merchant charged about $1.65, which is about €5.00 for a normal package.[citation needed]
In 2015, a pack of Level cigarettes cost 50 Swedish Krona for both normal king size cigarettes and 100s cigarettes.
Markets
Products
- Level Full Flavour
- Level Full Flavour 100's
- Level Smooth Flavour
- Level Smooth Flavour 100's
- Level Smooth Menthol
- Level Smooth Menthol 100's
- Level Menthol On Demand Full Flavour
Below are all the current brands of Level cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.
| Pack | Tar | Nicotine | Carbon monoxide |
|---|---|---|---|
| Level Full Flavour | 10 mg | 0,9 mg | 10 mg |
| Level Full Flavour 100's | 10 mg | 0,8 mg | 10 mg |
| Level Smooth Flavour | 8 mg | 0,7 mg | 9 mg |
| Level Smooth Flavour 100s | 8 mg | 0,7 mg | 9 mg |
| Level Smooth Menthol | 8 mg | 0,7 mg | 9 mg |
| Level Smooth Menthol 100's | 8 mg | 0,7 mg | 9 mg |
| Level Menthol On Demand Full Flavour | 10 mg | 0,7 mg | 10 mg |