Level (cigarette)
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 An old Swedish pack of Level cigarettes, with a Swedish text warning at the bottom of the pack. | |
| Product type | Cigarette |
|---|---|
| Owner | JTI Sweden, a subsidiary of Japan Tobacco |
| Country | Sweden |
| Introduced | 2001 |
| Markets | See Markets |
Level is a Swedish brand of cigarettes, currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco.[1]
Level was launched in 2001 as a budget brand cigarette.[1] Level was the first low priced cigarette introduced in Sweden. At introduction, a pack of Level cost 26 Swedish Krona.
Level has attracted some attention because of its slender profit margins. Of the approximately 30 Swedish Krona that a pack cost in 2005, the merchant charged about $1.65, which is about €5.00 for a normal package.[citation needed]
In 2015, a pack of Level cigarettes cost 50 Swedish Krona for both normal king size cigarettes and 100s cigarettes.
