Leyla Piedayesh

Piedayesh founded Lala Berlin in 2004, originally as a knitwear brand. The first boutique shop was opened in 2006.

Piedayesh's designs are now available globally in more than 60 stores.^[1] Piedayesh has shown Lala Berlin several times during Copenhagen Fashion Week.^[2]

Before becoming a full-time designer, Piedayesh was an editor of the Designerama television segment for MTV Berlin.^[1]

In 2015, she was a judge of the Designer Nest Awards during Copenhagen fashion week.^[3]

In 2017, as part of International Women's Day, Barbie honored 17 contemporary and historical female role models. Piedayesh became the first German to have a Barbie created in her image.^[4]

She was born in Teheran.^[5]