Libera Award for Marketing Genius
Annual US music award
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The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012.[1] The category was known as Light Bulb Award in 2012 to 2014.
CountryUnited States
Presented byAmerican Association of Independent Music (A2IM)
First award2012
Currently held byDomino Recording Company for Wet Leg's Wet Leg (2023)
| Libera Award for Marketing Genius | |
|---|---|
| Country | United States |
| Presented by | American Association of Independent Music (A2IM) |
| First award | 2012 |
| Currently held by | Domino Recording Company for Wet Leg's Wet Leg (2023) |
| Website | liberaawards |
It was first presented to Epitaph Records and Anti- were the first recipients of the award for the Invite-Only Listening Party hosted to promote Tom Waits' 2011 album Bad as Me. Since 2015, a set of nominees is presented annually.
Winners and nominees
| Year | Recipients | Artist | Work | Ref. |
|---|---|---|---|---|
| 2012 | Epitaph Records and Anti- | Tom Waits | Invite-Only Listening Party | [2] |
| 2013 | Glassnote Records, Gentlemen of the Road, and Mumford & Sons | Mumford & Sons | The Stopover Tour for Babel | [3] |
| 2014 | Warp · Marketing leads: Steven Hill and Josh Berman |
Boards of Canada | Tomorrow's Harvest album | [4] |
| 2015 | ||||
| Mass Appeal Records · Marketing lead: Run the Jewels |
Run the Jewels | 'Meow the Jewels / Tag the Jewels' | [5][6] | |
| 311 Music · Marketing lead: Rich Lyne |
311 | Ster3ol1th1c PledgeMusic album release campaign | ||
| Warp · Marketing lead: Steven Hill |
Aphex Twin | Syro album release campaign | ||
| Loma Vista Recordings · Marketing lead: Adam Farrell |
Little Dragon | 1-800-NABUMA campaign | ||
| Merge Records · Marketing lead: Becky Mormino |
Various Artists | 'Or Thousand of Prizes: Merge 25' campaign | ||
| RED Music · Marketing lead: Alex Brody |
Various Artists | 'Ten Bands One Cause: Pink Vinyl' | ||
| Luaka Bop · Marketing lead: Eric Welles Nystrom |
William Onyeabor | William Onyeabor Box Set campaign | ||
| 2016 | ||||
| Mass Appeal Records · Marketing leads: Amaechi Uzoigwe, Zena White, and Amit Nerurkar |
Run the Jewels | #12DaysofRTJ | [7][8] | |
| 4AD · Marketing lead: Pablo Douzoglou |
Grimes | Art Angels album | ||
| ADA and Chegg Music 101 · Marketing lead: Heather Hatlo-Porter and Brandon Squar |
Macklemore & Ryan Lewis | Chegg Music 101 | ||
| ATO Records · Marketing lead: Jon Salter |
Alabama Shakes | Sound & Color album | ||
| Doomtree Records · Marketing lead: Dessa and Lazerbeak |
Various Artists | Doomtree Pop Quiz | ||
| Nuclear Blast · Marketing lead: Joanna Noyes |
Slayer | God Listens to Slayer! | ||
| Razor & Tie · Marketing lead: Karen Dillett |
Starset | Planetarium Shows | ||
| RED Music · Marketing lead: Alex Brody |
Various Artists | Ten Bands One Cause | ||
| Relapse Records · Marketing leads: Corey Zaloom and Bob Lugowe |
Torche | Torche Vs. Robots | ||
| 2017 | ||||
| Young Turks · Marketing leads: Pablo Douzoglou and Blake Thomas |
The xx | I See You album | [9][10] | |
| Jagjaguwar · Marketing leads: Phil Waldorf and Tom Davies |
Bon Iver | 22, A Million album | ||
| Daptone Records · Marketing leads: Nydia Davila, Victoria Morris, and Joanna Noyes |
Charles Bradley | Changes album | ||
| Mass Appeal Records · Marketing leads: Amit Nerurkar, Chris Mcilvenny, and Annie Chen |
DJ Shadow | "Nobody Speak" campaign | ||
| ATO Records · Marketing leads: Jon Salter and Laura Lyons |
Joseph | I'm Alone, No You're Not album | ||
| XL Recordings · Marketing leads: Adam Berman, Pablo Douzoglou, and Blake Thomas |
Kaytranada | 99.9% The Game | ||
| ATO Records · Marketing leads: Jon Salter, Dave McClain, and Laura Lyons |
King Gizzard & the Lizard Wizard | Nonagon Infinity album | ||
| XL Recordings · Marketing leads: Radiohead and Scott Wright |
Radiohead | Radiohead Disappears from the Internet | ||
| 2018 | ||||
| Run the Jewels · Marketing leads: Amaechi Uzoigwe and Lee Martin |
Run the Jewels | Call Ticketron! - 646.846.RTJ3 (www.1215.runthejewels.com) | [11][12] | |
| Sub Pop · Marketing lead: Jon Strickland |
Bob's Burgers | Bob's Burgers album | ||
| ATO Records · Marketing leads: Eric Moore, Jon Salter, and Dave McClain |
King Gizzard & the Lizard Wizard | Polygondwanaland album | ||
| Beggars Group · Marketing leads: Rian Fossett, Marisa Gesualdi, Gabe Spierer, and Hana Mogulescu |
Perfume Genius | "Wreath" video contest | ||
| Beggars Group · Marketing leads: Radiohead, Patrick North, Blake Thomas, Pablo Douzoglou, and Claire Taylor |
Radiohead | OKNOTOK | ||
| Secretly Group · Marketing leads: Phil Waldorf and Tom Davies |
Slowdive | Slowdive album campaign | ||
| 2019 | ||||
| Warp | Aphex Twin | Collapse EP | [13][14] | |
| ATO Records | King Gizzard & the Lizard Wizard | Reissues Campaign | ||
| Dead Oceans | Khruangbin | Con Todo el Mundo album | ||
| Partisan Records | Idles | Joy as an Act of Resistance album | ||
| Studio One | Various Artists | Reggae Month | ||
| 2020 | ||||
| 300 Entertainment | Megan Thee Stallion | "Hot Girl Summer" single | [15][16] | |
| XL Recordings | Thom Yorke | Anima album | ||
| Rough Trade Records | Black Midi | Schlagenheim album | ||
| Young Turks | FKA Twigs | Magdalene album | ||
| Dead Oceans | Better Oblivion Community Center | Better Oblivion Community Center album | ||
| 2021 | ||||
| Beggars Group | Supporting Indie Retail #loverecordstores Campaign | [17] | ||
| Jewel Runners, LLC | Run the Jewels x Cyberpunk 2077 | "No Save Point" | ||
| Dead Oceans | Phoebe Bridgers | Punisher | ||
| Light In the Attic | Social media and digital marketing | |||
| Matador Records | Perfume Genius | Set My Heart on Fire Immediately | ||
| 2022 | ||||
| Dead Oceans | Japanese Breakfast | Jubilee | [18] | |
| 4AD | Helado Negro | Helado Negro Ice Cream Tricycle | ||
| ATO Records | King Gizzard & the Lizard Wizard | Official Bootlegger Series | ||
| Death Row Records | Death Row Records 30th Anniversary | |||
| Lex Records | Eyedress | Mulholland Drive | ||
| Ninja Tune | Bicep | Isles | ||
| 2023 | ||||
| Domino Recording Co. | Wet Leg | Wet Leg | [19] [20] | |
| Partisan Records | Fontaines D.C. | Skinty Fia | ||
| Loma Vista Recordings | Ghost | IMPERA | ||
| Stones Throw Records | Sudan Archives | Natural Brown Prom Queen | ||
| Secretly Canadian | Yeah Yeah Yeahs | Cool It Down | ||