The Evening Standard wrote: "Memorable and insightful. ... Thumbs up for Hayward's work"[5]
Southern Ocean Review said that, "as an academic, and now as a poet and fiction writer, Hayward has achieved much. This is a complex book, and deserves a much longer review. Hayward is at home with the visceral, the cut and thrust of argument, war and death, pain and revenge. ... The poems are racy and innovative, a definite cut above the moderate fare currently on offer. You enter a whole new world when you read Joel Hayward's poetry."[6]
According to Chaff, "Hayward's eclectic poetry reflects his enigmatic mind. ... His poems are passionate and full of rich images and exert a strong and dignified intelligence. Hayward exerts a courageous strength, rebelling against his past creative constraints, and in perhaps a flush of originality and ambitious flair, has achieved a work of art."[7]
The reviewer for the Valley Micropress said: "The author sets out to deliver poetry that is relevant and accessible to the whole community. This he achieves. ... We are treated to a fascinating "OE" from the comfort of our favourite armchair drawn up to the log fire. ... So are you going on a journey? Staying by the fire? Either way you'll find Joel Hayward's Lifeblood a useful addition to your library."[8]