Lilt

From the 1970s until its dissolution in 2023, Lilt was promoted with the advertising slogan "totally tropical taste."

This famous catchphrase was created by Ken Howlett, who entered a magazine competition and won second prize, receiving a boombox. The first prize was a trip to the Caribbean.^{[citation needed]}

Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal.^[1] The amount of sugar was also reduced alongside the addition of artificial sweeteners (aspartame, acesulfame K and saccharin).^{[citation needed]}

One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, with one advert parodying a Levi's advert. They became known in the media as the "Lilt Ladies".^[2]

In February 2023, it was announced that the Lilt brand would be discontinued, with the drink being fully absorbed into the Fanta brand as 'Fanta Pineapple & Grapefruit' in all markets.^[3][4] The rebranded drink became available from 14 February.^[5]

Contrary to claims made by various news outlets, Lilt has never been sold in the Seychelles.^[6][7]