The Lion Motor Car Company was formed to produce the engine developed for the Gyroscope automobile. This plan was abandoned and the Lion was a four-cylinder 40 hp engine model called the Forty.[1] In 1910 Runabout and Tourers were medium-priced at $1,500 and $1,600, equivalent to $55,286 in 2025.[1] Lion advertised " The Lion Forty runs like a Sixty".[2][1]
A fire on June 2, 1912, destroyed the factory and 150 cars, including a prototype model Thirty. The city of Adrian and citizens raised $8,000 to help, but the Lion Motor Car Company was under-insured and went into receivership by October.[2]
Two Lion examples are known to be extant; one in a museum in Adrian, Michigan and another in Australia.
The Australian car is located in Queensland.