Lior Ron (business executive)
Israeli-born businessman (born 1977)
From Wikipedia, the free encyclopedia
Lior Ron (born March 16, 1977) is an Israeli businessman. He is the founder, chairman and former CEO of logistics technology company Uber Freight, co-founder of self-driving truck company Otto, and COO of self-driving technology company Waabi.
Stanford Graduate School of Business (MBA)
Lior Ron | |
|---|---|
Ron speaks during a panel discussion of the DLD17 (Digital-Life-Design) Conference at the Alte Bayerische Staatsbank on 16 January, 2017, in Munich. | |
| Born | March 16, 1977 |
| Alma mater | Technion – Israel Institute of Technology (BSc and MA) Stanford Graduate School of Business (MBA) |
| Occupation | Businessman |
| Known for | Co-founder, Otto Founder, Uber Freight COO, Waabi |
Early life and education
Ron grew up in Israel near Haifa.[1] He attended the Technion – Israel Institute of Technology in Haifa, where he earned a bachelor's degree in computer science in 1997.[2] He then joined Israeli Army Intelligence, where he served until 2004.[1]
After the Army, he earned a master's degree in computer science at Technion, incorporating artificial intelligence as he developed a biomedical device to assist patients suffering with Parkinson's disease.[1] He then moved to California and earned an MBA from The Stanford Graduate School of Business.[3] His undergraduate work and master's thesis were centered around AI when it was still in its early stages.[4]
Career
In 2007, Ron joined Google as the Product Lead for Google Maps.[5] He then worked at Motorola Mobility after it was acquired by Google, and in Google's robotics research effort.[6]
Otto
In 2016, Ron left Google to found Otto, a company that makes self-driving kits to retrofit big rig trucks.[7][8] Quoted in Wired, Ron said he left Google because he “felt an obligation to bring this technology to society sooner rather than later.”[9] Otto launched in May 2016, and was acquired by Uber in late July of the same year.[10] The Uber partnership allowed Ron and Otto the opportunity to develop a freight marketplace for truck drivers.[11][12]
Uber Freight
On May 18, 2017, Ron and Uber launched Uber Freight, a unit of Uber initially designed as an app connecting long-haul truck drivers with companies in need of cargo shipping, with Ron as CEO.[13][14] In August 2018, Uber Freight launched a new digital platform focused on shippers, to help them find the right driver for their needs.[15] In 2021, Uber Freight acquired Transplace for $2.25 billion, expanding its services to include managed transportation, logistics software, and consulting.[16]
With Ron as CEO, Uber Freight has evolved into a full-scale logistics technology company for shippers and drivers, as Ron introduced more advanced generative AI capabilities to Uber Freight's software and Insights AI logistics platform.[4][14] In September 2024, the company announced it manages nearly $20 billion in freight, and serves one in three Fortune 500 companies.[17] In May 2025, the company launched the transportation industry's first large-scale AI-powered logistics network, with its large language model embedded directly into its transportation management system.[18]
Waabi
On August 12, 2025, it was reported that Ron had been named chief operating officer of Waabi, a company developing autonomous driving technology using artificial intelligence. He remains as chairman of Uber Freight, with Rebecca Tinucci taking over as CEO.[19]
Controversy
Ron co-founded Otto with Anthony Levandowski, who faces a lawsuit brought in 2017 from Google's parent company Alphabet that alleges Levandowski stole trade secrets while working for Alphabet's self-driving car division before he and Ron co-founded Otto.[20]