Lisa Lillien
From Wikipedia, the free encyclopedia
- Cookbook author
- blogger
- TV personality
Lisa Lillien | |
|---|---|
| Born | Cedarhurst, New York, U.S. |
| Alma mater | University at Albany, SUNY (BA) |
| Occupations |
|
| Years active | 2004–present |
| Spouse | |
Lisa Lillien Schneider is an American entrepreneur. She is the creator of the Hungry Girl brand, including email-subscription, cookbooks, low-calorie recipes, and life hacks.[1]
Lillien's roots are in magazines[2] and, more generally, entertainment.[3] Lillien is the daughter of Maurice Lillien (1933–2022) and Florence Lillien, and has two siblings, Jay and Meri, and is the aunt of Lauren, Max and Jake.[4] She grew up on Long Island and identifies as Jewish ("a nice Jewish girl from Long Island").[5][6]
She graduated from Lawrence High School in 1983.[5] She does not have a degree in nutrition, but uses the neologism foodologist due to obsession with food.[7] She received a B.A. in communication from University at Albany, SUNY in 1987. Directly from college she became editor-in-chief at Tutti Frutti (teen-fan magazine, Jimmijack Publishing, 1987–1991).[8]
Career
Business
For five years, Lillien was online executive producer for TV Land and director of convergence development at Nickelodeon online. Next she was a producer for new media at Telepictures (Warner Bros.).[9] She quit her job and started the Hungry Girl brand in 2004, with a weekly email (originally Tips and Tricks ... for Hungry Chicks). She has averaged over one million subscribers.[10] The content consists mainly of recipes and life hacks,[11] written in a pink, exclamation-point, LOL style; or as Lillien once put it, "getting excited over silly things [...] When I launched Hungry Girl, I wanted it to be the same...writing style[:] conversational and excited, [like] writing about teen stars, and pop stars...".[12]
Regular advertisers across media have included Weight Watchers, Dreyers light ice cream, and General Mills, later including Green Giant, Quaker, The Laughing Cow cheeses, and Beyond Better Foods.[citation needed]
Media
As a writer, Lillien has had a weekly column on the Weight Watchers website and has written for Redbook magazine. She has appeared on cooking shows like Rachael Ray.[10]
In 2011 and 2012, Triage Entertainment produced 36 episodes of a Hungry Girl program; they aired on Cooking Channel and Food Network. The recipes of the 2012 season remain online.[13]
The Meredith Corporation began a quarterly Hungry Girl magazine in 2018.[14]
Personal life
In 2002, Lillien married writer/producer Dan Schneider. The couple have no children, but they have a dog named Lolly,[15] and live in Hidden Hills, California.[16]
