List of Target brands
From Wikipedia, the free encyclopedia
Target Corporation, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".[1]
Apparel
General
- All in Motion, a line of activewear with options for both men and women[2][1]
- PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.[3]
- Shade & Shore, a beachwear brand[1]
Men's
Women's
- A New Day, a clothing line of general women's clothing[6][1]
- Auden, an intimates and lingerie exclusive brand[7][1]
- Ava & Viv, a women's clothing line[8][1]
- Colsie, an intimates and loungewear brand[7][1]
- Future Collective, a women's clothing line[9][1]
- JoyLab, a fitness-clothing line for women[10][1]
- Prologue, a line of sophisticated female clothing[11]
- Stars Above, an in-house brand for sleepwear[7]
- Universal Thread, denim-based women's clothing[12][1]
- Wild Fable, women's clothing brand targeting gen-Z[13][1]
- Xhilaration, a line of intimate and sleepwear, along with swimwear
Youth and infants
Grocery
- Favorite Day, specialty foods, drinks, treats, and snacks[17][1]
- Favorite Day Bakery, baked goods[17]
- Good & Gather, a food and beverage brand; replaced Archer Farms, Simply Balanced, and Sutton & Dodge.[18][1] Manufacturers include Great Lakes Cheese.[19]
- Market Pantry, value grocery products[20][1]
Seasonal
Other

- Boots & Barkley, a pet food and supply line[1]
- Brightroom, a line of storage solutions[23][1]
- Bullseye's Playground, a discount goods line[1]
- Casaluna, a bedroom and bath line[1]
- Dealworthy, a low-priced essentials brand
- Embark, an outdoor gear line of camping and travel equipment[1]
- Everspring, a household supplies brand[1]
- Figmint, a kitchenware brand[24][1]
- Good Little Garden, a lawn and garden brand[25][1]
- Gigglescape, a children's toy brand[26][1]
- Hearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna Gaines[27][1]
- Heyday, a line of electronic accessories[28][1]
- Kindfull, a pet food brand[1]
- Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
- Mondo Llama, a line of arts and crafts supplies[1]
- Opalhouse, eclectic home decor
- Open Story, a travel and luggage line[1]
- Pillowfort, a children's line of bedding[1]
- Project 62, a household-goods line placed alongside Room Essentials
- Room Essentials, a low-end home-goods line[1]
- Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
- Smith & Hawken, an outdoor furniture line acquired in 2010[1]
- Sonia Kashuk, a cosmetics brand[1]
- Spritz, a home decor and supplies brand[29][1]
- Threshold, a premium furniture line[1]
- up&up, essential general commodities[30][1]
Corporate
- Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[31]
Former
These brands are no longer in production.
- Archer Farms, a grocery brand
- Cherokee, a children's and women's clothing line which is no longer Target-exclusive
- Circo, toddler's and kids clothing
- Design For All, a range of products
- Gilligan & O'Malley
- Go International, a women's clothing line
- Merona, a clothing brand
- Mossimo Supply Co., a clothing line
- Simply Balanced, a grocery brand
- Sutton & Dodge, a grocery brand