List of most-viewed Instagram reels
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The list of the most-viewed reels on Instagram is ranked based on total view count.
As of May 14 2026, the most-viewed Instagram reels are as follows:
| Rank | Creator / Campaign | Description | Views (approx.) | Ref(s) |
|---|---|---|---|---|
| 1 | Deepika Padukone (Hilton – It Matters Where You Stay) | Promotional reel featuring Padukone as Hilton’s global ambassador | 1.9 billion | [1][2] |
| 2 | Hardik Pandya (BGMI – Take the Shot) | Gaming collaboration with Battlegrounds Mobile India | 1.6 billion | [3] |
| 3 | BGMI – Flex Your New Phone | Heartwarming father–son themed gaming reel | 1.4 billion | [4] |
| 4 | Lionel Messi | Paid partnership with Mastercard | 1.4 billion | [5] |
| 5 | Virat Kohli | Paid collaboration with Oakley Meta | 1.1 billion | [6] |
| 6 | Sajid Shaikh | Paid collaboration with Samsung | 1.1 billion | [7] |
| 7 | Narendra Modi | Tour to Vantara | 1 billion | [8] |
| 8 | Lionel Messi | Paid partnership with Mastercard | 1 billion | [9] |
| 9 | Anthony Butenyi | Corrupted trombone practice video | 936 million | [10] |
| 10 | Ranveer Singh (BGMI) | Celebrity promotional reel | 877 million | [11] |
| 11 | Gorunmez Kazalar – AI Videos Creator | Humorous AI Trampoline reel | 857 million | [12] |
| 12 | BGMI (unnamed) | Gameplay themed viral reel | 840 million | [13] |
| 13 | Ed Sheeran | Symmetry featuring Karan Aujla out now | 775 million | [14] |
| 14 | Sarcasm_in._.blood (in collaboration with Canva India) | Creative typography-based reel created using Canva tools | 660 million | [15] |
| 15 | Martin Garrix and Lauv | Behind the scenes of the "MAD" music video | 632 million | [16] |
| 16 | Muhammed Riswan – Has anyone seen the ball? | Freestyle football clip filmed near a waterfall | 619 million | [17] |
| 17 | ladkahai99 – Dubara dekho | Funny barber reel | 546 million | [18] |
| 18 | Fiske AI – Yacht jump splash | Humorous AI reel | 521 million | [19] |
| 19 | Anwar – Chain game strong | Humorous chain reel | 512 million | [20] |
| 20 | The Pointer Brothers | Billiards comedy skit | 507 million | [21] |