Little Baby's Ice Cream

The company began in 2011, selling ice cream from tricycles.^[1] A brick and mortar location opened in August 2012.^[2] The company received national attention for a 2012 commercial, "This is a Special Time", in which a person apparently made of ice cream uses a spoon to consume ice cream from their own head.^[3][4] The commercial was directed by Doug Garth Williams and narrated by Matthias Bossi, with the ice cream person portrayed by Asa Scheibe. The music was composed by Jon Guez.^[5][6][7][8] The actual substance used on Scheibe was Jet-Puffed Marshmallow Cream. Williams used After Effects to create the special effects for the ice cream person's head dent, carving out Scheibe's head by warping it in post.^[9] The company introduced pre-packaged ice cream pints in 2015 in containers similar to oyster pails.^[10]

The company had locations in Philadelphia, Washington D.C. and Baltimore.^[11] Along with pizza restaurant Pizza Brain, the company faced harassment from Pizzagate conspiracists.^[12]

In November 2019, Little Baby's permanently closed.^[13]

The company was known for its specialty flavors, including Earl Grey Sriracha, Vanilla Cardamom Cream, and Pizza.^[14][15] In 2018, the company released a CBD-infused ice cream.^[16]

Little Baby's had collaborated on foods with many other Philadelphia-based companies: pizza-flavored ice cream with Pizza Brain,^[17] PYNK-flavored ice cream with Yards Brewing Company,^[18] and multiple collaborations with Federal Donuts.^[19]