Little Spoon
From Wikipedia, the free encyclopedia
- Ben Lewis (CEO)
- Angela Vranich (CPO)
- Lisa Barnett
- Michelle Muller
 | |
| Little Spoon, Inc. | |
| Industry | Food and beverage |
| Founded | 2017 |
| Founders |
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| Headquarters | |
| Website | littlespoon |
Little Spoon, Inc. is a company that produces and sells food products for infants, toddlers, and children.[1][2] The New York-based company operates a direct-to-consumer business model and, as of October 2025, distributes products in retail locations nationwide through a partnership with Target.[3][4] Many of its products are USDA Certified Organic and Clean Label Project certified.[5][6] The company is led by co-founders Ben Lewis, who serves as Chief Executive Officer, and Angela Vranich, who serves as Chief Product Officer.[7][8]
Early history (2017–2022)
Little Spoon was launched in 2017 by Ben Lewis, Angela Vranich, Michelle Muller, and Lisa Barnett.[7][9][10][11][12] Lewis and Vranich worked in the food industry and identified an opportunity in the baby food market.[7][13] Barnett previously worked in venture capital, where she identified an opportunity to modernize the baby food category.[12][14]
Vranich developed the company’s name and led initial product development, branding, and packaging, while Lewis focused on operations, supply chain, growth and fundraising initiatives.[12][14] Barnett, who served as Chief Marketing Officer and President, worked on marketing, branding, fundraising, and growth efforts, while Muller oversaw customer experience functions.[15][16]
The company launched as a direct-to-consumer brand with its first product line, Babyblends, a line of fresh baby food.[17][18] In 2020, it introduced its second product line, Plates, a line of ready-to-heat meals for toddlers and children.[18][19][20]
2023–present
The company expanded its product offerings to include Biteables, a line of ready-to-eat baby-led weaning meals for toddlers, along with more than 100 products across infant, baby, toddler, and children’s categories.[21] Since its launch, Little Spoon has delivered more than 80 million meals to families in the United States.[4]
In October 2025, Little Spoon launched 23 products across more than 1,800 Target locations in the United States.[3][4] Inc. reported that Target described the rollout as the largest food and beverage launch in its history.[4] As of late 2025, the company employed 109 people, approximately half of whom worked remotely.[8]
Safety and transparency
In September 2024, Little Spoon adopted safety standards aligned with those of the European Union and established publicly disclosed limits for toxins and contaminants, including heavy metals such as lead, arsenic, cadmium, and mercury.[22][23][24] Forbes reported that the company was described as the first U.S. baby food brand to adopt this approach.[25] The company publishes batch-level testing data for certain products on its website.[22][26]
For its infant formula, the company conducts third-party testing for contaminants and safety indicators, including sulfate-reducing clostridia, a spore-forming bacteria associated with food safety risks.[25][26]
Infant formula
In March 2026, Little Spoon launched an organic infant formula available direct-to-consumer through its website.[25] Alongside the launch, the company introduced Spoon Fed, an educational content platform with contributions from healthcare professionals.[25]
The formula is certified USDA Organic, EU Organic, Clean Label Project Certified, and Certified Pesticide Free.[25] It uses whole milk sourced from organic grass-fed cows in New Zealand and is manufactured in the United States at an FDA registered facility.[26] The formula is produced using whole milk rather than skim milk.[25] The company states that the formula does not use corn syrup, palm oil, maltodextrin, or genetically modified ingredients.[25] It contains prebiotic FOS, nucleotides, DHA, and ARA.[26]