Live From Seoul With Luv

On June 22, Starship Entertainment announced that Monsta X is ready to take the stage, for their one and only live-streamed concert, later this summer. Presented by LiveXLive (now LiveOne), it will take place on July 25 and feature the group performing a combination of English-language tracks from their studio album All About Luv and Korean-language hits for a one-of-a-kind show. The virtual event also promises to include exclusive behind-the-scenes footage of the sextet, as well as VIP experiences like exclusive Monsta X merch and online meet and greets with fans.^[1][2]

On July 13, the agency announced that the online concert will be delayed and to be live-streamed two weeks later on August 9 due to Shownu's left eye retinal detachment surgery recovery.^[3]

On August 6, Monsta X surprise reveals the practice site ahead of their online concert performance.^[4]

On September 24, the exclusive behind-the-scenes footage of Monsta X's rehearsals and performances were released through Naver V Live's channel, from episodes 191 to 194, a total of four episodes.^[5]

On August 11, Starship Entertainment announced that the concert, with the price that ranges from $19.99 to $149.99, was viewed from 126 countries around the world.^[6]

According to LiveXLive, this recent PPV event with Monsta X sold out the VIP tickets in under two minutes, and regular ticket sales for the live-stream added up to the equivalent of a sold out show at Staples Center.^[7]

The company also announced that the international PPV event with the group sold out all of $149.99 VIP packages in just two minutes and breaks one day sales record.^[8]

Monsta X's online concert also topped that week's overall virtual concerts.^[9]