Live United Texarkana Bowl

In each of its ten seasons, bowl's selection committee extended an invitation to the highest-standing team from the Great American Conference (GAC) that did not qualify for the NCAA Division II Football Championship playoffs.^[2] Initially, the opponent was an at-large team selected from either the Lone Star Conference (LSC) or the Mid-America Intercollegiate Athletics Association (MIAA). Starting in 2017, when teams from the GAC, MIAA, and LSC also became eligible for bids to the Heritage Bowl (played in Corsicana, Texas), the Texarkana game became a GAC-MIAA matchup. At the time of its demise, the Live United Bowl was the oldest of four Division II sanctioned bowl games. The others were the Heritage Bowl, America's Crossroads Bowl, and Florida Beach Bowl.

The game raised between $10,000 and $15,000 annually for the United Way of Greater Texarkana. It also generated an estimated $500,000 per year for the local economy.^[3][4] Despite these successes, on July 2, 2024, Texarkana (Arkansas) mayor Allen Brown announced that the game was being "retired" after a run of ten seasons. Brown, who also served as bowl president, called it "disappointing" that the game was "not really supported by our local community." He noted that "sponsorships have declined" while "expenses have continued to increase."^[5]