Logitech G
American gaming products manufacturer
From Wikipedia, the free encyclopedia
Logitech G is the gaming brand of Logitech, launched in 2013. It is overseen by CEO Hanneke Faber and vice president and general manager Ujesh Desai. The brand makes gaming peripherals for general consumers and esports athletes.
| Type | Division |
|---|---|
| Industry | |
| Founded | 2013 |
Key people | Ujesh Desai |
Number of employees | 200 (2018) |
| Parent | Logitech |
| Website | https://www.logitechg.com/en-us |
History
Logitech launched its gaming division, Logitech G,[1] in March 2013.[2][3] It launched the Logitech G line with four mice, two keyboards, and two headsets.[4] The line replaced the Logitech logo with a new "G" logo[5] and the Logitech G700s was its flagship mouse.[4]
Bracken Darrell, former CEO of Logitech, shifted to targeting the competitive esports market in 2016.[6] The brand's sales had tripled from launch to $492 million by fiscal year 2018.[7] Logitech G has hosted a series of simulation racing events starting in 2020 with McLaren as the title sponsor for its community circuit challenge.[8] Logitech G and its partners launched an adaptive esports competition in 2021.[9]
The G Cloud handheld game console was announced in 2022; it was the first Logitech G standalone device.[10]
Operations
Logitech G is a brand of Logitech overseen by CEO Hanneke Faber[11] and Logitech G's vice president and general manager, Ujesh Desai.[12] The gaming division had more than 200 employees as of 2018.[7]
Gaming was the second-largest source of revenue for Logitech, after PC peripherals, as of 2017.[13] In 2018, increasing sales made Logitech G the company's fastest-growing and largest division.[7]
Logitech G hosts an annual Logitech G PLAY product showcase.[14] It has partnered with brands including Herman Miller[15], McLaren[16], Momo[17] and Genshin Impact.[18] This includes the 2025 McLaren racing collection.[19][16]
Products
Logitech G sells hardware including headsets, keyboards and mice, as well as G Hub software.[20] The brand has four series including the ASTRO series for console gaming;[21] the PRO series for esports;[22] the Logitech G series for PC gaming; [12] and the Sim Racing series for racing games.[23]
Esports
Logitech G consults with esports athletes on product designs and includes them in marketing. It had collaborated with more than 400 professional esports players during the development of products.[22] This includes more than 50 professional gamers for the G Pro Wireless Gaming Mouse[7] and with Michael ‘Shroud’ Grzesiek on its gaming mice.[24]
The brand partnered with esports organizations including G2 Esports, BiliBili Gaming, Karmine Corp, DRX, and TSM.[18][25] It announced a partnership with NASCAR driver Bubba Wallace in 2021.[9]
Logitech G has sponsored esports events such as Logitech G Rivals, a Rainbow Six Siege tournament; the Logitech McLaren G Challenge Grand Finals Summer Season, a Forza Motorsport competition; and a 2020 League of Legends Academy competition.[25][26]
Awards
Logitech G won Red Dot Design Awards for the G 810 Orion Spectrum (2017),[27] the G Powerplay (2018)[28] and PRO X TKL (2024).[29]
It won IF Design Awards for its G Prodigy Series (2017).[30] G303 Shroud Edition Gaming Mouse (2023),[31] Pro Racing Wheel and Pedals (2023)[31] and Logitech G Racing Sim (2025).[32]
Fast Company awarded its innovation by design award to the Adaptive Gaming Kit (2020)[33][34] and the Astro A50 (2025).[35]
Time named Logitech G one of its 2024 World's Best Brands in Brazil.[36]