Long Branch Pier

The pier was popular among fishermen and club goers who enjoyed late nights at "The Pier Pub" night club. From the late 1950s -- all through the 1960s and into the 1970s, it was the home of Leon's Amusements, a popular "penny" arcade that was dominated inside by a merry-go-round along with numerous skee-ball, pin ball and "spin and win" machines. The pier itself was owned by the Sowul family until May 1979, when developers Pat Cicalese and Carmen Ricci teamed together to buy the pier and build the Haunted Mansion, inspired by the Brigantine Castle in nearby Brigantine. The new pier had an arcade, several retail stores, a 10,000-square-foot (930 m²) haunted mansion, a McDonald's, Big Al's Hot Dogs & Lemon Aide and Junior's Restaurant. The pier was heavily advertised in New Jersey and New York City. By 1985, Kid's World was introduced, it was an amusement park inspired by Sesame Place in Langhorne, Pennsylvania. The park featured a pay-one-price system, that included both the Haunted Mansion on the Pier and the Giant Waterslide and other attractions across the street. That section of Ocean Avenue was closed and became part of the park so kids could go from one side of the park to the other without fear of traffic. After the change, the advertisements changed from gruesome mansion photos, to happy, family-friendly photos of kids laughing.