Lord Apex
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12 June 1996
- Believe Digital
Lord Apex | |
|---|---|
 | |
| Background information | |
| Born | Shaeem Wright 12 June 1996 White City, West London, England |
| Genres | |
| Years active | 2013–present |
| Label |
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| Website | www |
Shaeem Santino Wright (born 12 July 1996) known as Lord Apex, is a British MC who grew up in White City, London, United Kingdom.[1][2] His music crosses multiple styles of rap, including UK hip-hop, alternative hip hop, and lo-fi hip hop.[1]
Apex's stage name was inspired by hip-hop producer Madlib's alter ego, Quasimoto aka Lord Quas.[3]
Apex frequently states that he doesn't like to be put into any one genre with his music.[4][5] Journalists, and Apex himself, often reference lo-fi, 90s US hip hop acts like J Dilla and MF Doom as influences.[6] He often also talks about his love for anime and vintage clothing, both of which have inspired the visuals for his music and his general aesthetic.[7]
Since releasing his first track in 2014, Apex has seen over 7 million views on his YouTube channel, with 50,000 subscribers as of February 2021.[8] Apex also appeared on the popular German music YouTube channel COLORS, where he performed his track Vintage Garms.[9][2]
He has also featured in promotions, and released his own radio segment, for the US hip hop affiliated workwear brand Carhartt.[4]
In 2020 he released a studio album with New York-based producer V-Don called Supply and Demand. Reviewers noted Apex's "swaggering and ominous" vocal delivery and "off-kilter flow" throughout the Supply and Demand project.[10][11] The album featured several other prominent American rappers, such as Murs of Rhymesayers Entertainment and CJ Fly of the Pro Era collective.[2] Another feature on the record was from New York's Westside Gunn, formerly of Shady Records, on the deluxe version track London Fog.[12]
As well as his collaboration with Carhartt, he was also part of a promotional campaign for musical equipment maker Novation Digital Music Systems, featuring a live performance of his track Miyagi Blueprint using their Launchpad X.[13]
In 2020 Lord Apex was nominated for a UK Music Video Award in the Best Hip Hop/Grime/Rap Video Newcomer category, for his video with Kam-Bu entitled Different.[14] In January 2021, he featured on Complex's 21 UK Rappers to Watch in 2021 list, in which they said he is "perfectly positioned to rise to the top."[15]
