Lose Yourself (EP)

Member Belle said that the album's theme of depicting the process of concentration as "losing oneself.^[1] Member Haneul added "it's like being so engrossed in a drama that you can't hear anything else" and "when you're completely focused on one thing, nothing else matters."^[1]

At the end of 2023, Kiss of Life released their second mini-album, Born to Be XX, after which they released two singles in 2024, Midas Touch and Sticky, and discussed plans for a world tour starting at the end of 2024.^[2][3][4]

On September 25, 2024, Kiss of Life announced their third mini-album, Lose Yourself, with a release date of October 15, along with an announcement for a pre-release single scheduled for October 4.^[5] Unnamed at the time, the pre-release single was revealed to be "R.E.M" through a teaser video released on October 3 shortly before the song's streaming and music video release.^{[6][unreliable source?]}

On October 15, Kiss of Life released Lose Yourself, appeared at Yes24 Live Hall in the Gwangjin District of Seoul to promote the mini-album, and unveiled a music video for the lead single, "Get Loud".^[1][7] While at Yes24 Live Hall, group member Natty shared that the group wanted to someday perform a set at Coachella.^[8] The release preceded the group's world tour, Kiss Road, which began on October 26 in Olympic Hall.^[9]

In an interview with Consequence of Sound, Julie shared that the group was excited to explore the hip hop genre through songs like "Get Loud" and "Igloo", as the group has been known for more of an R&B sound since their debut. "Back to Me" is more of an "easy and soft" song as described by Haneul. The last song, "No One But Us", incorporates EDM for a sentimental close to the mini-album.^[10]